GameStop is far from the first gaming company to find itself in hot water over a spectacular social media gaffe. Recently, PlayStation caught flak when it appeared to mock the Xbox adaptive controller on Twitter. While these brands use social media to promote themselves and engage with customers, many will argue that these companies need to think carefully about what they post. There are certain jokes that many people just don’t find funny and as GameStop has just found out, the backlash for posting something insensitive may well be tremendous.

On The History of Fun this week, we have some timely content: a look back at the John Madden Football franchise, which turns 30 years old in 2018. But it’s not all about Madden himself — consider this also a history of  Cheap Madden 18 Coins Electronic Arts.

Gentleman, scholar and apparent football guru Chris Plante walks us through the original name that founder Trip Hawkins wanted to give Electronic Arts, who Hawkins originally wanted to front his company’s big-deal football game, and which surprising developer tagged in to help out with the first Madden.